Our Clients Always Come First.
The OptiBrand Team has proven success in driving performance for some of the world’s best-known and most successful healthcare brands. Our team consists of deeply experienced professionals from various disciplines – strategy, research, regulatory – who, when brought together as one, provide our clients with an integrated, full-service offering.
When engaging with OptiBrand, every member of our full team becomes an extension of your team.
ROBERT RECOBS, M.S., R.PH.
PRESIDENT & CEO
Rob is an innovator and trusted branding partner. His extensive biopharmaceutical career has focused on new product commercialization, strategic communication and brand building.
An experienced leader in new product commercialization, Rob has played a pivotal marketing role in nearly 1,000 global prescription branding initiatives and over a dozen global product launches in a variety of indications and therapeutic areas
CHRIS NIKIDES
COO & GENERAL COUNSEL
As Chief Operating Officer and General Counsel, Christopher oversees all business and legal operations of the Company. During his career at Brand Institute spanning over 20 years, Christopher supervised all aspects of the business and developed the company's trademark screening process. He has helped hundreds of pharmaceutical companies with their branding needs.
SUMIT AGRAWAL
SR. VP, BRAND ENGAGEMENT (GLOBAL)
Sumit is responsible for all creative activities (internal and external), as well as maintaining long-term relationships with healthcare client teams. With a strong background in brand strategy, he brings a fresh perspective to each and every Rx project.
Sumit has held various marketing driven roles within pharma/non-pharma with companies such as AstraZeneca, The Dow Chemical Company, and Apple. Sumit has an eye for detail and can pull from his diverse experience to drive his client’s brands to strategic excellence.
RYAN FITZGERALD
VP, BRAND ENGAGEMENT
Ryan is responsible for overall project success and account management. Ryan has over 15 years of experience in healthcare brand strategy, marketing, advertising, research and branding.
His previous experience includes several successful global brand launches in a variety of disease states including multi-indication brands. He has worked at some of the most decorated health care creative and branding agencies in the world.
ALISON B. CADY
STRATEGIST, SPECIAL PROJECTS
Alison operates our sister company, Oxygen Brand Group. She liaises with the OptiBrand team as a strategist on select projects. With over 15 years of healthcare and consumer marketing experience, she has spearheaded projects that range in scope from the development and implementation of positioning platforms for emerging brands to the assessment and re-positioning of established brands. Her areas of expertise include Research and Insights, Brand Strategy and Positioning, Brand Identity, Brand Purpose and Brand Analysis.
Alison loves a strategic challenge and her motto is “It may not be easy, but it will be worth it.”
BARBARA MAVRIGIANNAKIS
DIRECTOR, LEGAL & TRANSLATION (CANADA)
Barbara manages the legal and translation division of OptiBrand's Canadian office based in Lasalle, QC. A lawyer by training, Barbara provides OptiBrand with brand positioning linguistics, Health Canada brand naming guidance, and trademark expertise.
Formerly an attorney in a Montreal top-tier law firm, she has degrees from McGill University, University of Montreal, and University of Sherbrooke. Barbara studied Health Sciences, International Development, Political Science and Law. She is also fluent in French, English, Greek, and Spanish.
BELINDA GUZMAN
OPERATIONS MANAGER (GLOBAL)
Belinda is the Operations Manager at OptiBrandRx. She is responsible for the effective and successful management of daily operations and oversees all administrative functions. Previously, Belinda served as Brand Institute’s Vice President of Administration for over 10 years where she led the company’s human resource efforts.
