The Approach.
We begin with a deep dive into all available scientific and marketing research on your brand. We identify and fill gaps. We uncover tensions and positioning insights that sharpen the focus. We develop marketing opportunities based on the most promising among them. We test and refine them qualitatively–to ensure they are clear, singular and compelling as well as the strongest and most emotionally connected options for the brand.
Finally, we validate all concepts using a robust quantitative model - which includes our Brand Power ModelTM with the Consumer Decision LaboratoryTM and Brand Story MappingTM - under the watchful eye of our PhD statisticians.
Flexibility to Meet Your Strategic Requirements.
Our passion for excellence in the pursuit of great positioning, diverse skill-set and comprehensive toolbox give us the flexibility to tailor each project to the specific requirements of each client situation.
Regardless of the assignment we have the experience and expertise to meet even the most aggressive timelines and complex challenges.
Our First Priority is the Success of Your Brand.
The way we see it, when we succeed your brand succeeds…and so do you and your customers.
