“Our passion is identifying tensions that consumers are often unable to articulate, from which we craft strategies that unlock the full potential of the brands we work with.
We bring clarity to complex strategic challenges, enabling our clients to ensure the right consumers receive the right products at the right time to make a difference.”
What We Do
OptiBrand is a strategic brand positioning firm with a strict focus on the healthcare industry.
We develop and quantitatively validate truly differentiating brand positioning for new, existing, and switch OTC consumer products.
We deliver strategies that help our clients companies avoid the
"sea of sameness".
Experience
OptiBrand delivers decades of global strategic marketing experience, along with a wide range of product category expertise, and direct involvement in dozens of major product launches and Rx-to-OTC switches.
Our seasoned team combines diverse marketing, regulatory, and medical/science knowledge which results in the highest standard for key strategic healthcare brand initiatives.
Lunch & Learn
Our work on hundreds of brand positioning assignments has given us deep insight into the positive impact great positioning can have on healthcare brands. We would love to share this experience with you and your team.
Each highly interactive 1-hour session introduces brand teams to what good and bad positioning looks like and how it got there. (No Cost. No selling!)
